We just launched our Farmstand. SIGN UP to get updates as we grow!

Our First Farmers Market

written by

Morgan Dawkins

posted on

May 2, 2026

Our First Farmers Market — Thank You Elmer | Mad Horse Meats

The Mad Horse Meats Blog • Farm Updates

Our First Farmers Market.
Thank You, Elmer.

May 2026  •  The Dawkins Family  •  Hancocks Bridge, NJ

Friday night we set up our first ever farmers market booth at the Elmer Farmers Market at Lost Elephant Brewing Company. We did not know exactly what to expect. What we got was a warm, genuine community welcome that we will not forget.

Thank you to everyone who stopped by. Thank you for the conversations, the questions, and the support. For a farm that has been selling online and at the farmstand since we started, standing in a market and talking face to face with the people who buy our food was something different. It was exactly what we had hoped it would be.

Who Was Behind the Booth

I worked the market alongside Trevor, Sidney, and her boyfriend Zack. The four of us set up the booth, managed orders, and talked with customers throughout the evening. It was a family effort in the truest sense. We hope everyone who stopped by felt welcome and found us easy to talk to — that is something we care about and will keep working on at every market.

What the Evening Was Like

The Elmer Farmers Market is put on by South Jersey Preservation and the setting at Lost Elephant Brewing Company worked beautifully. Customers moved naturally between the market and the brewery — the kind of easy, unhurried Friday evening energy that makes a farmers market feel like an event rather than just a shopping trip. Good attendance, good conversations, and the kind of community feel that you cannot manufacture.

We met other local farmers at the market — neighbors in the truest sense, people raising food on the same South Jersey land we work every day. That part was genuinely enjoyable. The farming community in this region is small enough that these connections matter.

“Customers moved naturally between the market and the brewery — the kind of easy, unhurried Friday evening energy that makes a farmers market feel like an event rather than just a shopping trip.”

The Products

Beef was the clear leader — steaks, roasts, and ground beef all moved well. We also had strong interest in our pasture-raised chicken and lamb. The conversations around each product were some of the best parts of the evening. People genuinely wanted to know how the animals were raised, what the difference between grain-finished and grass-finished means, why we chose Hereford-Angus, what our chickens eat on pasture. These are the conversations that do not happen through a website and they are exactly why we wanted to do markets.

A lot of people were discovering Mad Horse Meats for the first time Friday night. That is the real value of a farmers market — not just serving existing customers but meeting people who had never heard of us and giving them a reason to care about where their food comes from.

Next Market — Woodstown, May 14

We are back at it on Thursday May 14 at the Woodstown Farmers Market — behind Farmers & Bankers Brewing in the parking lot between the brewery and the Blue Moon Opera House at 8 N Main Street, Woodstown NJ. Same hours, 5 to 8pm. Same team. Same products.

If you could not make it to Elmer this is your next chance to find us in person. And if you want to guarantee we have what you are looking for you can order online at madhorsemeats.com and pick up at our booth — no minimum purchase, no shipping charges. Order by midnight the Tuesday before the market and your order will be packed and ready when you arrive.

Order Ahead for Market Pickup

Woodstown Farmers Market — May 14

Thursday May 14, 2026 • 5–8pm

Behind Farmers & Bankers Brewing • 8 N Main Street, Woodstown NJ 08098

Order at madhorsemeats.com by midnight Tuesday May 12 for guaranteed pickup at our booth. No minimum purchase. No shipping charges.

• • •

To everyone who came out to Elmer Friday — thank you. To everyone we have not met yet — we hope to see you in Woodstown on the 14th.

— Morgan, Jennifer, Trevor, Collin, Sidney & Bailey Dawkins

Mad Horse Meats  •  Hancocks Bridge, NJ  •  madhorsemeats.com

farmers market, Elmer NJ, Lost Elephant Brewing, South Jersey Preservation, Woodstown, first market, thank you, pasture raised, beef, lamb, chicken, eggs, honey, Salem County, New Jersey, Hancocks Bridge, family farm, direct to consumer, veterinarian owne

More from the blog

The Dogs That Guard the Flock

Mad Horse Meats has three livestock guardian dogs protecting the flock at Honey Glass Farm — Whiskey and Cupid, two Maremma Sheepdogs, and Brandy, an eight-year-old Central Asian Shepherd. This post covers the history and purpose of livestock guardian dogs, how they work through presence and patrol, the remarkable bond that causes sheep to move toward the dogs when they sense danger, and the surprising threat of black vultures attacking newborn lambs and calves. We also address the nutrition and care of working guardian dogs directly, including why feeding on the ground is standard practice and why Purina Pro Plan is a veterinarian-recommended choice. Whiskey is with the rams, Cupid is with the cattle, and Brandy is with the ewes and lambs — three dogs, three assignments, one farm.

What Happens When You Give the Land Back

Honey Glass Farm has been transitioning from row crops to rotating pasture over the past two years — 20 acres two years ago, another 20 last fall, with more to come. The results have been remarkable. Bordered on both sides by Mad Horse Creek Wildlife Management Area, the farm has seen a significant increase in wildlife diversity and frequency since the transition began — including bald eagles observed carrying sticks to build a nearby nest, osprey, multiple hawk species, songbirds, deer, rabbits, turkeys, fox, coyotes, and great blue herons. This post documents what we have observed, explains the ecology behind why it is happening, and reflects on what it means to farm in a way that supports the land, the animals, and the broader landscape.

Meet Bart

Meet Bart — our new seven-week-old black and white border collie puppy from breeder Jack and Kathy Knox, the same working and trialing line that produced our exceptional working dog Fleet. In this post we introduce Bart, talk about what Fleet and Gem bring to the farm, explain how border collies move livestock using the eye and body language rather than force, and discuss why low-stress handling matters directly for meat quality. Training a border collie to consistent work takes a couple of years — but with Fleet setting a very high bar and Bart showing early promise, we are planning for the future of livestock handling at Mad Horse Meats.