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We're building our own processing facility — here's why"

written by

Morgan Dawkins

posted on

March 15, 2026

Why We're Building Our Own Processing Facility | Mad Horse Meats

The Mad Horse Meats Blog • Farm Updates

Why We’re Building
Our Own Processing Facility

March 2026  •  The Dawkins Family  •  Hancocks Bridge, NJ

The way an animal lives matters. We’ve said that from the beginning. What we haven’t talked about as much is what happens in the final hours — and why that matters just as much for the quality of the meat on your table.

We’ve been planning an on-site USDA-inspected processing facility here at Mad Horse Meats for a while now. Before we get into the details of the build — the permits, the environmental assessments, the timeline — we want to start with the reason we’re doing it at all. That’s what this post is about.

The Problem with Off-Farm Processing

What Happens When Animals Leave the Farm

Right now, like most small farms in New Jersey, we haul our animals to an outside processing facility — about an hour each way. That doesn’t sound like much. But for an animal that has spent its entire life on familiar pasture, surrounded by familiar animals and familiar people, that one hour represents something significant. And the science backs this up in ways that matter directly to meat quality.

When livestock are loaded onto a trailer, transported to an unfamiliar facility, and held in a strange environment before slaughter, they experience measurable physiological stress. Cortisol and other stress hormones are released into the bloodstream. Muscle glycogen — the stored energy that plays a critical role in how meat develops after slaughter — begins to deplete.

Here’s why that matters to the person eating the meat: after an animal is harvested, muscle glycogen converts to lactic acid, which drops the pH of the meat from around 7.0 down to approximately 5.5. That acidification is essential — it inhibits bacterial growth, sets the color, influences tenderness, and determines how well the meat holds moisture. When an animal has been stressed before slaughter and glycogen stores are depleted, that pH drop doesn’t happen properly. The result is what’s known as Dark, Firm, and Dry (DFD) meat — darker in color, tougher in texture, with a shorter shelf life and greater susceptibility to bacterial spoilage.

“Pre-slaughter stress causes depletion of muscle glycogen, resulting in meat with a higher pH, darker color, reduced tenderness, and shorter shelf life. The stress of transport is one of the most significant and controllable factors.”

As veterinarians, Morgan and Jennifer understand this physiology at a level most farm operators don’t. We know what elevated cortisol does to an animal. We know what it does to a carcass. And we know that the care we put into raising our animals on pasture — the low-stress handling, the border collies, the rotational grazing — can be partially undone in a single stressful transport.

Beyond the science, there’s a simpler point: an animal that has lived its whole life on one piece of land, knowing the people around it, deserves to finish that life as calmly as possible. Building our own facility means our animals can literally be walked from pasture to processing. No trailer. No unfamiliar smells. No strange pens. The same land, the same people, from beginning to end.

Control Over Quality

Timing, Weight, and Consistency

Off-site processing requires booking slots weeks or months in advance. That means we have to guess — well ahead of time — when an animal will be at its ideal weight and condition for slaughter. Animals don’t follow calendars. The ideal processing window can shift based on pasture quality, weather, rate of gain, and dozens of other variables. When you’re locked into a slot at an outside facility, you work around their schedule, not your animals’.

With on-site processing, we make that call on our terms. When an animal reaches ideal weight and condition, we can act. That timing control directly affects the consistency and quality of what ends up in your order. It also means we can respond to customer demand more fluidly — rather than being constrained by the availability of outside slaughter dates.

By the Numbers

USDA Processing in New Jersey

USDA-inspected meat processing facilities are extremely limited in New Jersey. Most small farms in the state are required to transport their animals out of state entirely for processing — adding hours of transport time and the associated stress on both the animals and the farmers. Our on-site facility will serve our own animals and offer custom processing for other local farms, filling a meaningful gap for agriculture in this region.

• • •

Questions about the facility or how we raise our animals? Reach us at madhorsemeats.com. We read everything.

— Morgan, Jennifer, Trevor, Collin, Sidney & Bailey Dawkins

Mad Horse Meats  •  Hancocks Bridge, NJ

processing facility, USDA, animal welfare, meat quality, farm updates, pasture raised, low stress handling, Salem County, New Jersey, regenerative farming

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There are gaps in product availability that frustrate customers and limit our growth. And every time we transport live animals an hour each way we add cost, labor, and stress to animals that we work hard to keep calm. The long-term vision for this farm has always included bringing processing on-site. Not because it is the exciting thing to do — it is an enormous undertaking — but because it is the right thing for the animals, the product, and the business. On-site processing means animals go from pasture to processing without a trailer ride. It means we control the timeline, the quality, and the cost. It means we can bring all four species — beef, lamb, pork, and chicken — to market consistently and on our own schedule. Before we pursue financing for that kind of infrastructure we need a rigorous independent analysis. Is it financially viable at our production volumes? What will it actually cost to build and operate? What does the market look like? What processing options make the most sense for a farm our size? Those questions require a Feasibility Study. The Business Plan and Marketing Plan follow from that. That is exactly what VAPG Planning Grants are designed to fund. “Before we pursue financing for that kind of infrastructure we need a rigorous independent analysis. That is exactly what VAPG Planning Grants are designed to fund — and exactly what we applied for.” The Application Process What Applying Actually Involved I will be honest — the application was a significant undertaking. VAPG applications are detailed, technical, and require careful attention to language. If you are a farmer thinking about applying, here is a realistic picture of what it involves. 1 SAM Registration Before you can apply for any federal grant you need an active registration at sam.gov with a Unique Entity Identifier. This took us just a few days to complete and needs to be renewed annually. Get this done first — it is the one thing that can stop your application cold if it is not in place. 2 eAuthentication and the Portal VAPG applications are submitted through the USDA Grant Application Portal at vapg.rd.usda.gov. You need a Level 2 eAuthentication account to access it. The portal walks you through the application section by section — entity details, applicant type, value-added products, work plan and budget, matching funds, and the merit evaluation. 3 Technical Assistance We worked with Abbe Turner of NMPAN — the Niche Meat Processor Assistance Network — who provided free technical assistance throughout the process. NMPAN is a USDA-supported network specifically focused on helping small and mid-scale meat processors. If you are a meat producer applying for VAPG reach out to NMPAN before you start. Their guidance was invaluable. 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It covers technological feasibility, operational efficiency, profitability and economic sustainability, qualifications of key personnel, work plan and budget, matching funds commitment, prior VAPG history, and priority points. First-time applicants receive priority points — as do applicants requesting under $125,000 and those contributing to geographic diversity. We qualified for all three Administrator priority categories. 6 The Consultant We engaged Grow Good Roots to conduct the Feasibility Study, Business Plan, and Marketing Plan if the grant is awarded. Having an identified consultant with a documented proposal strengthened the application significantly — it showed reviewers that this is not a theoretical plan but an active project with real people and real costs attached. If you are applying without an identified consultant the application still asks you to describe the qualifications your consultant will need. What Comes Next Now We Wait The application has been submitted. USDA Rural Development will review applications through a competitive scoring process and announce awards later this year. We do not know the timeline for award announcements — VAPG is a nationally competitive program and review takes time. If we are awarded the grant Grow Good Roots will begin work on the Feasibility Study within the first few months. The full scope — Feasibility Study, Business Plan, and Marketing Plan — is expected to take approximately nine months of active work within our 24-month project period. The results of that work will directly inform whether and how we pursue financing for expanded processing capacity. If we are not awarded we will evaluate whether to reapply in a future cycle with a stronger application. VAPG is competitive. Not every application gets funded on the first try. We went into this process knowing that and we are proud of the application we submitted regardless of outcome. We will post an update when we hear back. In the meantime if you are a farmer considering a VAPG application and have questions about the process feel free to reach out. We are happy to share what we learned. Resources for Farmers Where to Start If You Are Considering VAPG USDA VAPG program page: rd.usda.gov — search Value-Added Producer Grant NMPAN technical assistance for meat processors: nichemeatprocessing.org SAM registration: sam.gov — do this first, it takes time VAPG Grant Application Portal: vapg.rd.usda.gov NJ USDA Rural Development state office: your first call for state-specific guidance • • • Thank you for following along with what we are building here. The transparency is intentional — we think you deserve to know not just what is in the package but what goes into getting it there. — Morgan Dawkins DVM Mad Horse Meats  •  Hancocks Bridge, NJ  •  madhorsemeats.com

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